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The RSA set out a set of briefs every year and so I decided to tackle one of their motion design-focused briefs. The brief was to create a motion piece to go along with an audio clip about the idea of circular fashion. As this was a subject matter I had little knowledge of, I chose to take the art style in a unique direction. I wanted my piece to target an audience who typically wouldn't be tempted by traditional campaign pieces of a similar subject matter.
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